Keynote: Dr. Stefan Tweraser, Google


Smart-TV - Merging of TV & Internet


The Future of Video

First Conference Day: Tuesday, June 7, 2011

 

  • 09:15 — Arrival and Registration

  • 10:00 – Opening and Introduction
    Achim Beißwenger

  • 10:10 – Opening Keynote:
    The Video Decade
    Dr. Stefan Tweraser, Country Director Germany, Google, Hamburg

  • 10:45 — Keynote:
    Brands: Content Providers of the Future –
    Lessons Learned: Servus TV & Red Bull Web TV
    Andreas Gall, CEO Red Bull Media House, Wals



11:15 — Coffee Break

 

  • 11:45 — Discussion:
    Smart TV - What we can expect of the Merging of TV and Internet

    Dr. Marcus Dimpfel, Division Manager Corporate Development, RTL, Cologne
    Matthias Greve, CEO VideoWeb, Karlsruhe
    Michael Stenberg, Partner Director Central & Eastern Europe, Yahoo! Germany, Munich
    Oliver Vesper, Managing Director Business Development Europe Smartclip, Hamburg
    Gert von Manteuffel, Vice President IPTV, Deutsche Telekom, Darmstadt

    Moderation: Thomas Aigner, CEO Aigner Media, Munich



13:00 — Lunch Break

A - Marketing & Corporate Communications

 

Moderation:
Rainer Wiedmann
, CEO aquarius consulting

 

  • 14:00 — Lecture: 
    Conception
    , Production and Use of Video for the Brand Mercedes-Benz
    Thim Wagner, CEO Creation, Jung von Matt / Alster, Hamburg
  • 14:30 — Corporate Multimedia Publishing:
    How to Score with Video Content in Social Networks
    Oliver Liesaus, Regional Director of Sales Engineering for Central & Eastern Europe, Brightcove
  • 15:00 — Video Content as Public Relations Tool
    Dorine Lattemann, Video-Expert and Coach ddp direct, Leipzig

     

     



15:30 — Coffee Break

 

  • 16:00 — Professional Video Management:
    10 Requests for Video Communications
    Dr. Rainer Zugehör, Founder and CEO MovingIMAGE24, Berlin

     

  • 16:30 — War4Talents -
    The Use of Video in Employer Marketing
    Prof. Dr. Gernold Frank, Hochschule Technik und Wirtschaft, Berlin
  • 17:00 — A Nanosecond of Excitement -
    How SWAROVSKI uses the Power of Video for strategic Brand Development
    Andreas Wieser, Brand Communications Manager, D. Swarovski, Wattens

B - Media

 

Moderation:
Christian Baudis, Founder Vivablu.org, Chairman Tremor Media

 

  • 14:00 — Hard Facts & Soft Skills
    Trends in the global Use of audiovisual Content
    René Lamsfuß, Senior Director Product & Methodology EMEA, Online Division, The Nielsen Company, Frankfurt a.M.
  • 14:30 — Branded Entertainment made by ProSiebenSat.1
    Malte Hildebrandt, CEO Marketing SevenOne Media, Geschäftsführer SevenOne AdFactory, Unterföhring

     

  • 15:00 — Video Content on Bild:
    What is its Secret of Success?
    Kai Riecke, General Manager Product- und Project Management BILD.de, Hamburg

 

15:30 — Coffee Break

 

  • 16:00 — Digital Advertising Solutions
    How digital has shifted the consumer behaviour
    tba, MediaMind, London
  • 16:15 — TV Target Group of One
    Online Targeting on its Way into the World of TV-Spots
    Marco Feuchter, Commercial Director Tremor Media, Munich
    David Whittaker
    , Director of Business Development and Advertising Technologies, NDS Group, Middlesex
    Olaf Mahr
    , CEO Voodoo Video, Hamburg
    Paul Mudter
    , CEO Interactive, IP Deutschland, Cologne
    Holger Schöpper
    , Country Manager DACH, Videoplaza, Berlin
    Moderation: Leif Pellikan, Editor Werben & Verkaufen, Munich

 

  • 17:30 — Evening Keynote:
    FUTURE PERSPECTIVES
    New Thinking for a new Era
    Bernd Kolb, Founder Club of Marrakesh

  • 18:00 — End of the first conference day