Keynote: Beat Knecht, Zattoo


Keynote: Dr. Stefanie Lemcke, Quantum Media


Targeting in TV

Second Conference Day: Wednesday, June 8, 2011

 

  • 09:30 — Arrival and Registration

  • 10:00 — Welcome and Introduction
    Achim Beißwenger

  • 10:10 — Keynote:
    New Generation TV -
    How we will watch TV tomorrow. A Forecast
    Beat Knecht, CEO Zattoo, Zürich

  • 10:45 — Creativity and the digital Revolution -
    Learnings from the US Market
    Dr. Stefanie Lemcke, Principal Quantum Media, New York



11:15 — Coffee Break

 



13:00 — Lunch Break

A - Marketing & Corporate Communications

 

Moderation:
Rainer Wiedmann, CEO aquarius consulting

 

  • 14:00 — Global Media Markets:
    Online Video Consumption in Europe
    Dan Cryan, Head of Broadband Media, Screen Digest, London

     

  • 14:30 — The Future of Brand Storytelling
    Richard Anjou, Client Director, Lambie-Nairn, Munich
    Jörg Richter, Creative Director Lambie-Nairn, Munich
  • 15:00 — Warning: contagious
    A little Story of Virals
    Hans Peter Albrecht, Executive Board ADC, CEO hp albrecht werbeagentur, Munich



15:30 — Coffee Break

 

  • 16:30 — Corporate Web TV: Video in the Retail Market
    Prof. Dr. Sven Pagel, Professor for Economics, focus on Communications and Multimedia, FH Düsseldorf

B - Media

 

Moderation: Stefan Krüger,
CEO cocodibu

 

  • 14:00 — Social Media Marketing with YouTube -
    Opportunities, Innovations, Perspectives
    Dr. Sebastian Vieregg, Industry Sales Manager, YouTube & Display, Google Germany, Hamburg
  • 14:30 — Out-ofHome Adertising in the age of Digitalisation
    Dr. Kai-Marcus Thäsler, CEO Ströer Infoscreen, Munich
  • 15:00 — Technology as a Business Driver:
    How digital TV services can create added value for the viewers
    Euan Smith, Senior Vice President Product & Operations, Sky Deutschland, Unterföhring



15:30 — Coffee Break

 

  • 16:00 — Mashup: The Crossover Session
    Introduction and Moderation:
    Alexander Wunschel, Marketing- and Media Consultant, Podcaster, Munich