Conference 2012:

Fair Use oder Gratiskultur -
Urheberrecht im Netz


Conference 2012:

Smart TV - Smart Advertising


Conference 2012:

Bjarke Myrthu, Storyplanet
Video-Democracy: Wertewandel durch Social Media und Bewegtbild


First Conference Day: Monday, May 14, 2012

The lectures are mainly held in German language. But there are some lectures in English language on each of the two conference days. The english slots are marked with a (*) in our programme.

  • 09:15 a.m. — Arrival and Registration

  • 10:00 a.m. — Opening and Introduction

  • 10:10 a.m. — Introductory Note:
    Global Video Landscape –

    are convergent business models king on the road to IPTV?
    Dr. Alexander Henschel, Managing Director goetzpartners, Munich

  • 10:40 a.m. — Discussion:
    Smart TV – Smart Advertising: What’s in it for brands?
    Matthias Büchs, Head of Online / Mobile / Teletext / VoD / IPTV,
    Member of Management Board RTL interactive, Cologne
    Dr. Marc Eisenbarth, Project Management Digital Marketing MINI Germany, Munich
    Jens Hofmann, Head of Digital Mediaplus Group, Munich
    Oliver Vesper, Managing Director smartclip Germany, Hamburg


  • 11:45 a.m. —Discussion:
    Fair Use or Culture of Free? A Debate about Copyright Online
    Bruno Kramm, Musician, Producer, Member of Piratenpartei
    Alexander Wolf, CEO CELAS, GEMA, Munich
    Moderation: Dr. Ralf Weisser, RA, McDermott Will & Emery, Munich

1:00 p.m. — Lunch Break

A - Social Video


Georg von Stein, Redaktion Stein, Munich


  • 2:00 p.m. — Screening:
    Web TV: What's hot, what's not?
    Nils T. Kohle, Managing Partner Interwall | team neusta, Bremen

  • 2:30 p.m. — Lecture:
    Social TV - or how television is going to change
    Frank Barth, Head of Marketing & Social Media, Couchfunk, Radebeul

  • 3:00 p.m. — Lecture: HbbTV - E-Commerce goes TV:
    How to deal with the Red Button?
    Matthias Schwankl, Senior Product Manager Innovations & Interactive TV, Eutelsat, Cologne


3:30 p.m. — Coffee Break


  • 4:00 p.m. — Discussion:
    Multiscreen Advertising: New TV consumption, new perspectives
    Holger Schöpper, Country Manager Videoplaza, Berlin
    Moderation / Interview: Bertram Gugel, Founder gugelproductions, Berlin

  • 4:30 p.m. — Screening:
    One year prior to the Federal Elections 2013 - Political Parties and their Video Content

    Marcel Loko, Founder and CEO Creative Zum goldenen Hirschen, Hamburg
  • 5:00 p.m. — Project Presentation:
    The Future of Storytelling: The project "answers"

    Ralf Heller, CEO and Founder Virtual Identity, Munich

B - Marketing & Corporate Media

Stefan Krüger, cocodibu, München



  • 2:00 p.m. — Lecture:
    Branded Entertainment and Social TV
    Daniel Stephenson, VP Myspace Studios, Specific Media, London (*)
    Steffen Hopf, Country Manager Germany, Specific Media, Munich
  • 2:30 p.m. — Presentation:
    The new Compass of Moving images on the Web 2012/13 by BVDW
    Ulf Beyschlag, CEO Clipessence, Berlin
  • 3:00 p.m. — Lecture:
    No Recruiting without Video: The new Corporate Positioning- and Image Strategies

    Hans Selge, Senior Adviser Scholz & Friends, Berlin


3:30 p.m. — Coffee Break


  • 4:00 p.m. — Discussion:
    Online Video Controlling 
    Performance Measurement is key - but how?
    Jörg Blumtritt, Managing Director Mediacom Science
    Martin Krapf, CEO IP Deutschland, Board of Management, Cologne

  • 4:30 p.m. — Case Study: "City of Mites"
    Web Videos: Optimal Range, Attention and Interaction with your Target Group
    Erik Bodes, Vorwerk Deutschland Stiftung, Wuppertal
    Marco Feuchter
    , Managing Director goviral, Munich

  • 5:00 p.m. — Best Practice:
    Web TV, Virals and Social Media
    : Their importance for Sales and Branding
    Harald Siebold, European Sales Director, Spreadshirt, Leipzig


  • 5:30 p.m. — Evening Keynote:
    Video-Democracy: Change in Values through Social Media and Video in Society, Politics and Businesses?

    Bjarke Myrthu, CEO & Founder Storyplanet, Kopenhagen

  • 6:00 p.m. — End of the first Conference Day

  •  7:00 p.m. — Audiovisual Media Days Party