Conference 2012:

Oliver Kaltner, Microsoft
Multiscreen Strategy:
Das Entertainment der Zukunft


Conference 2012:

Riccardo Donato
, BBC Worldwide
Social, Mobile, Global: Taking iPlayer global


Conference 2012:

Mobile Media:
Mobile als Herausforderung für Werbung


Second Conference Day: Tuesday, May 15, 2012

The lectures are mainly held in German language. But there are some lectures in English language on each of the two conference days. The english slots are marked with a (*) in our programme.

  • 09:30 a.m. — Arrival and Registration

  • 10:00 a.m. — Opening and Introduction

  • 10:10 a.m. — Opening Keynote:
    Multiscreen Strategy: Entertainment of the Future
    Oliver Kaltner, General Manager Consumer Channels Group (CCG), Microsoft, Unterschleißheim

  • 10:40 a.m. — Keynote:
    Social, mobile, global: Taking iPlayer global
    Riccardo Donato, iPlayer’s Head of Commercial and Strategy, BBC Worldwide, London (*)

11:15 a.m. — Coffee Break


  • 11:45 a.m.— Panel discussion:
    Mobile Media, Local Based Services & Co.  –
    Mobile as challenge, innovator and growth market for advertising and marketing 
    Moderation: Bettina Horster,  Director Mobile von Vivai Software
    Richard Kidd, Managing Director DACH madvertise, Berlin / Michael Schwarz, Manager Interactive Marketing Coca-Cola, Berlin / Stefan Schumacher, Head of Mobile, G & J Electronic Media Sales, Hamburg

1:00 p.m. — Lunch Break

A - Mobile Media


Thomas Aigner, CEO Aigner Media, Munich


  • 2:00 p.m. — Screening:
    Apps put to Test:
    How to realize them, make them profitable and what about the costs?
    Moderation: Dr. Ansgar Mayer, Head of Crossmedia, Axel Springer Academy, Berlin

    On the way to your own App:
    Michael Reuter, AppAdvisors, Munich
    Best Practice:
    Mike Betts, Product Strategy Director AKQA, Berlin (*)

  • 3:00 p.m. — Lecture:
    Corporate Publishing:
    Successful without Apps - the dynamic Web Magazine of SAP
    Michael Zipf, Head of Internal Media, SAP, Walldorf


3:30 p.m. — Coffee Break


  • 4:00 p.m. — Lecture:
    Mobile Augmented Reality: More than a Hype? An Outlook
    Dr. Thomas Alt, CEO metaio, Munich

  • 4:30 p.m. — Lecture:
    Social, Casual and Mobile Games
    Thorsten Streit, Territory Sales Manager DACH M & E, Autodesk, Munich

B - Technologies and Business


Prof. Dr. Alyosh Agarwal, Applaud, Munich


  • 2:00 p.m — Lecture:
    Engagement Everywhere: Expanding the ecosystem for a video explosion 
    Dean Donaldson, Global Director Media Innovation, MediaMind, London (*)
  • 2:30 p.m — Lecture:
     Intelligent Assistants? New Features and Consumer Acceptance
    Jürgen Boyny, Global Director, Consumer Electronics / Consumer Choices, GfK Retail and Technology, Nuremberg

  • 3:00 p.m — Lecture:
    How to stream Corporate Videos - and why YouTube is not enough
    Dr. Rainer Zugehör, CEO MovingIMAGE24, Berlin


3:30 p.m — Coffee Break


  • 4:00 p.m — Elevator Pitch:
    Short Presentation and Evaluation of different mobile Business Models
    Christian Mießner, Partner TVLP TV Link Publishing, Hamburg
    Monty Metzger, Founder, München
    Ralf Jacob
    , Business Development, Self Loading Content, Berlin
    Britta König, Key Account Manager CELLULAR, Hamburg

    Moderation: Prof. Dr. Marcus Englert, General Partner Atlantic Capital Partners, Associate Partner Solon Management Consulting, Munich


  • 5:00 p.m. – End of Audiovisual Media Days 2012