First Conference Day: Monday, April 22, 2013

 

  • 09:15 a.m.Registration

  • 10:00 a.m. – Opening, welcoming address and introduction of the programme
    Moderation:
    Thomas Aigner, CEO Aigner Media, Munich

  • 10:10 a.m. Opening Keynote:
    The Future of Watching TV

    Thomas de Buhr, Director Branding Google Germany, Hamburg
     
  • 10:45 a.m. – Motivational Speech:
    Converged Video: Consumers are there –  are you?
    Tej Rekhi, International Innovation Strategist DG MediaMind, London


11:15 a.m. — Coffee Break

 

  • 11:45 a.m.Panel discussion:
    Connected TV: Smart revolution or confusion of viewers?
    Lars Friedrichs, Head of Teletext & Hybrid TV, ProSiebenSat.1 Digital, Unterföhring
    Caroline Funk, Head of Strategic Marketing LG Electronics, Ratingen
    Dr. Alexander Henschel, Managing Director goetzpartners, Frankfurt
    Christoph Krachten, Founder and Moderator of the YouTube Channel Clixoom, Cologne
    Peter Schulz, Vice President On Demand Programming, Sky Germany, Unterföhring

  • 12:30 p.m. – mov.ad:
    In Page Video: Creative Conzepts made easy!
    Rudolf Müller-Goldhorn, Director Sales mov.ad, Munich

 

1:00 p.m. — Lunch Break

 

Track 1 - Kongresshalle

 

Moderation:
Thomas Aigner, CEO Aigner Media, Munich

 

  • 14:00 p.m. — Lecture:
    Monetization of video - 10 trends of the upcoming 24 months
    Holger Schöpper, Speaker Forum Bewegtbild BVDW, Country Manager Videoplaza, Berlin

  • 14:30 p.m. — Lecture:
    MYVAN: The first social TV format on transporters
    - Development, learnings & ZDF!
    Claus Hammer, Manager Online, pocesses and systems/CGI data management, Daimler, Stuttgart


  • 15:00 p.m. — Lecture:
    Brand management with corporate videos: The CEO in front of the camera
    Susanne Müller-Zantop, CEO Positions, Zurich


 

15:30 p.m. — Coffee Break

 

  • 16:00 p.m. — Insight:
    The original YouTube channels: Media frenzy or strategic option?
    Dr. Georg Ramme, CEO Endemol beyond, Head of Commercial Endemol Deutschland, Cologne

  • 16:30 p.m. — Insight:
    Love it or leave it? New media strategies for traditional TV in times of
    YouTube & Co.
    Alberto Horta, Director New Media Distribution EMEA, Discovery Networks, Munich

  •  

  • 17:00 p.m. — Insight:
    User, fan, personal shopper: How consumers use video platforms 
    Robert Herrmann, Director Sales Strategy,  Yahoo! Germany, Munich

Track 2 - Theresiensaal

 

Host:
Stefan Krüger, CEO cocodibu, Munich

 

 

 

 

 

 

 

  • 14:30 p.m. — Quadia Online Video:
    Corporate Publishing - When video becomes serious business!

    Dennis Wilsmann, Sales Manager DACH Quadia Online Video, Düsseldorf



  • 15:00 p.m. — Amazon Web Services:
    Transcoding in the Cloud
    Steffen Krause, Technical Evangelist Amazon Web Services, Berlin



 

15:30 Uhr — Coffee Break

 

 



 

 

 

  • 04:30 p.m. — MovingIMAGE24:
    From online to offline: How to support the whole compan with videos

    Dr. Rainer Zugehör, Founder and CEO MovingIMAGE24, Berlin

  •  

  • 17:00 p.m. — Videoplaza:
    Arming up the sell side: how publishers can use data and automation to drive video advertising revenues

    Jonas Flodh, Vice President Product Videoplaza, London

     

    • 05:30 p.m. — Evening keynote:
      Branded Content: "Move on"

      Wolfgang Kampbartold, Vice President International Marketing Communications & Sponsoring Deutsche Telekom, Bonn


    • 06:00 p.m. — End of the first conference day


    •  from 06:00 p.m. – Audiovisual Media Days' Party