Second Conference Day: Tuesday, April 23, 2013


  • 09:30 a.m. — Registration

  • 10:00 a.m. — Opening, welcome address and introduction of the programme
    Moderation: Georg von Stein,
    Redaktion Stein, Munich

  • 10:10 a.m. — Keynote:

    Stefan Hanitzsch, freelance journalist, editor-in-chief, Munich
    Dieter Hildebrandt, cabaret artist, actor, author, Munich


  • 10:45 a.m. — Introductory speech:
    The Past, Present and Future of Online Video: Trends in the European and German online video market

    Robert Tierhold, VP Sales DACH comScore, Hamburg
    Spartacus Olsson, founder, CEO Mediakraft Networks, Munich

  • 10:45 a.m. — FINCONS GROUP: IT partner of SKY Germany
    Sky Go: The “multi-screen”-package of a premium broadcaster

    Siegfried Isele, Sales Executive FINCONS GROUP, Zurich/Adliswil
    Arnold Aschbauer, Director IT Demand & Portfolio Management / Information Technology, Sky Germany, Unterföhring


11:15 a.m. — Coffee Break


  • 11:45 a.m.— Discussion:
    Bye-Bye 20:15? Turn of the tide in TV business: Will OTT pull the rug from under traditional means of distribution?

    Katharina Behrends, CEO NBC UNIVERSAL Global Networks Germany, Munich
    Eike Kühl, freelancer and blogger ZEIT ONLINE, ZEIT Netzfilm Blog – Es geht auch ohne Fernsehen, Hamburg 
    Dr. Andrea Malgara, CEO Mediaplus Group, Munich
    Tobias Trosse, CEO PutPat TV, Cologne
    Nelson Killius, Director Corporate Development, Kabel Deutschland Holding, Unterföhring

  • 12:30 p.m. — Wonderlandmovies:
    Interactive and personalised video: Trends and best practice
    Jan-Till Manzius, CEO Wonderlandmovies, Berlin


13:00 p.m. — Lunch Break


Track 1 - Kongresshalle


Georg von Stein, Redaktion Stein, Munich


  • 14:00 p.m. — Hands on:
    Calculation web-TV: What will be charged for a professional web-video-production? A practical analysis
    Stefan Huber, CEO / founder infotainweb, Munich

  • 14:30 p.m. — Lecture:
    Editorial conecpts for web-TV: choice for young viewers

    Prof. Knut Foeckler, Senior Business Advisor SAINT ELMO‘S Entertainment, Munich


  • 15:00 p.m. — Best Case: Berlin Tag & Nacht
    Scripted reality - concept for the future? Productions for TV and web
    Vittorio Valente, producer, CEO filmpool Film- und Fernsehproduktion MME MOVIEMENT, Hürth
    Markus Piesch, Head of online RTL II, Grünwald

15:30 p.m. — Coffeee Break


  • 16:00 p.m. — Lecture:
    Social TV: Popular applications, tools and functions & best cases

    Nicole Fuhr, project leader second screen Moccu, Berlin
  • 16:30 p.m. — Case study:
    The art of how to make TV viewers a (online-) community: "The Voice of Germany"
    Florian Raufeisen, Product Manager Social TV, ProSiebenSat.1 Digital, Unterföhring

Track 2 - Theresiensaal


Stefan Krüger, CEO cocodibu, Munich


  • 14:00 p.m. — Mind Store Marketing:
    The copy & paste culture
    Dr. Torsten Ambs, owner Mind Store Marketing, Munich

  • 14:30 p.m. — Lecture:
    Tablet jousnalism: How an app turns into a multi-media magazine
    Jens Radü, editor-in-chief /head of DER SPIEGEL, Hamburg


15:30 p.m. — Coffee Break


  • 16:00 p.m. — Lecture:
    Strategic and sustainable video production: How to develop formats in order to successfully reach target groups in the long run

    Maria Fuhrmann, Creative Director/Chief editor dasprogramm, Berlin


  • 17:00 p.m. – Learinings of the Audiovisual Media Days 2013 - A summary
    Marcus Worbs, partner goetzpartners, Munich