First Conference Day: Tuesday, April 29, 2014

 

  • 09:15 a.m. Registration

  • 10:00 a.m.  Opening, welcome and introduction of programme
    Moderation:
    Inge Seibel, journalist and media consultant

  • 10:10 a.m.  Talk:
    The future of storytelling
    Oliver Berben, Film director and film producer
    talking to Torsten Zarges, DWDL.de
     
  • 10:45 a.m.  – Keynote:
    Content, Stories and Videos: Digital Brand Storytelling
    Prof. Dr. Dieter Georg Herbst, Universität der Künste Berlin


11:15 a.m.  — Coffee Break

 

  • 11:45 a.m. Panel Discussion:
    Next Generation Home Entertainment: types of usage, business models, obstancles

    Intruductory Speech: VoD – Quo Vadis? An outlook
    Richard Gutjahr, Editor, Blogger, Moderator

    Discussion:
    Jens-Uwe Bornemann, Vice President Digital Continental Europe, FremantleMedia
    Sophie Lersch, Chief Commercial Officer SES Platform Services
    Dr. Sebastian Weil, CEO ProSiebenSat.1 Digital, Studio71
    Friederike Behrends, Manager Germany Magine

    Moderation:
    Inge Seibel, journalist and media consultant

 

1:00 p.m. — Lunch Break

 

Track 1 - Kongresshalle

 

Moderation:
Inge Seibel, journalist and media consultant

 

  • 2:00 p.m. — Lecture:
    Content Marketing at its best
    Mirco Völker, CEO Fischer Appelt TV Media
  • 2:30 p.m. — Lecture:
    The Comeback of virals
    - an attempt of analysing successful viral videos
    Martin Dräger, Managing director Germany, Unruly Media


  • 3:00 p.m. — Lecture:
    Brands in the field of tension between sustainability and orchestration
    Jörg Plathner, CEO MARCO POLO TV


 

3:30 p.m. — Coffee Break

 

  • 4:00 p.m. — Elevator Speeches
    "Next Generation Entrepreneurs"


    Yannic Hieber, CMO easySCOTT
    Lukas Hotz, CEO & Partner Layzapp
    Slawomir Rybarczyk, Founder and managing Director SellNews
    Reinhard Baumeister, Co-Founder & Managing Director / VP Sales & Marketing Thinkglue
    Frank Tausendfreund, Managing Director / Founder, Video Comm

    Jury: Jens Neumann, Filmproduzent, Geschäftsführer Clipvilla

  • 4:45 p.m. — Insight:
    R.I.P. Storytelling – long live Storytelling: Branded Entertainment and the example of „yourfone Songcontest"
    Jürgen Irlbacher, Creative Director and member of the management pilot entertainment

Track 2 - Theresiensaal

 

Host:
Stefan Krüger, CEO cocodibu

 

  • 02:00 p.m. — Lecture:
    Enabling the cloud for media: the Netflix example
    Dr. Arnd Kohrs, Director of Technical Sales Aspera, an IBM Company 
  •  14:30 Uhr — Lecture:
    Live Events on the Internet — New Ways of Content Contribution
    Tobias S. Gramm, Founder and Managing Director tividoo


  • 03:00 p.m. — Lecture:
    Innovative interactive video campaigns
    Jan-Till Manzius, CEO WONDERLANDMOVIES


 

 

03:30 p.m. — Coffee Break

 

  • 04:00 p.m. — Insight:
    All screen planning: vision or reality?
    Kai Prohaska, Director Interactive Communications bei teveo interactive

  • 04:30 p.m. — Hands on:
    Video-Seeding like the Boss
    Alexander Pühringer, Founder & CEO LINKiLIKE
  • 6:00 p.m. — End of the first conference day


  • from 6:00 p.m. – Audiovisual Media Days' Party