First Conference Day: Tuesday, April 29, 2014


  • 09:15 a.m. Registration

  • 10:00 a.m.  Opening, welcome and introduction of programme
    Inge Seibel, journalist and media consultant

  • 10:10 a.m.  Talk:
    The future of storytelling
    Oliver Berben, Film director and film producer
    talking to Torsten Zarges,
  • 10:45 a.m.  – Keynote:
    Content, Stories and Videos: Digital Brand Storytelling
    Prof. Dr. Dieter Georg Herbst, Universität der Künste Berlin

11:15 a.m.  — Coffee Break


  • 11:45 a.m. Panel Discussion:
    Next Generation Home Entertainment: types of usage, business models, obstancles

    Intruductory Speech: VoD – Quo Vadis? An outlook
    Richard Gutjahr, Editor, Blogger, Moderator

    Jens-Uwe Bornemann, Vice President Digital Continental Europe, FremantleMedia
    Sophie Lersch, Chief Commercial Officer SES Platform Services
    Dr. Sebastian Weil, CEO ProSiebenSat.1 Digital, Studio71
    Friederike Behrends, Manager Germany Magine

    Inge Seibel, journalist and media consultant


1:00 p.m. — Lunch Break


Track 1 - Kongresshalle


Inge Seibel, journalist and media consultant


  • 2:00 p.m. — Lecture:
    Content Marketing at its best
    Mirco Völker, CEO Fischer Appelt TV Media
  • 2:30 p.m. — Lecture:
    The Comeback of virals
    - an attempt of analysing successful viral videos
    Martin Dräger, Managing director Germany, Unruly Media

  • 3:00 p.m. — Lecture:
    Brands in the field of tension between sustainability and orchestration
    Jörg Plathner, CEO MARCO POLO TV


3:30 p.m. — Coffee Break


  • 4:00 p.m. — Elevator Speeches
    "Next Generation Entrepreneurs"

    Yannic Hieber, CMO easySCOTT
    Lukas Hotz, CEO & Partner Layzapp
    Slawomir Rybarczyk, Founder and managing Director SellNews
    Reinhard Baumeister, Co-Founder & Managing Director / VP Sales & Marketing Thinkglue
    Frank Tausendfreund, Managing Director / Founder, Video Comm

    Jury: Jens Neumann, Filmproduzent, Geschäftsführer Clipvilla

  • 4:45 p.m. — Insight:
    R.I.P. Storytelling – long live Storytelling: Branded Entertainment and the example of „yourfone Songcontest"
    Jürgen Irlbacher, Creative Director and member of the management pilot entertainment

Track 2 - Theresiensaal


Stefan Krüger, CEO cocodibu


  • 02:00 p.m. — Lecture:
    Enabling the cloud for media: the Netflix example
    Dr. Arnd Kohrs, Director of Technical Sales Aspera, an IBM Company 
  •  14:30 Uhr — Lecture:
    Live Events on the Internet — New Ways of Content Contribution
    Tobias S. Gramm, Founder and Managing Director tividoo

  • 03:00 p.m. — Lecture:
    Innovative interactive video campaigns



03:30 p.m. — Coffee Break


  • 04:00 p.m. — Insight:
    All screen planning: vision or reality?
    Kai Prohaska, Director Interactive Communications bei teveo interactive

  • 04:30 p.m. — Hands on:
    Video-Seeding like the Boss
    Alexander Pühringer, Founder & CEO LINKiLIKE
  • 6:00 p.m. — End of the first conference day

  • from 6:00 p.m. – Audiovisual Media Days' Party