Second Conference Day: Wednesday, April 30, 2014


  • 09:30 a.m. — Registration

  • 10:00 a.m.— Opening, welcome and introduction of programme
    Svenja Teichmann, CEO crowdmedia

  • 10:10 a.m.— Opening keynote:
    Successful Business Models in the digital Video Jungle
    Dr. Alexander Henschel, Managing Director, goetzpartners


  • 10:45 a.m.— Keynote:
    "Always on" or "a (music) market in motion"
    Alexander Landschulz, Sales Director Northern Europe, Vevo Germany



11:15 a.m. — Coffee Break


  • 11:45 a.m.— Panel discussion:
    Online Video Advertising: Trends 2014
    Offers, Usage, Pricing

    Oliver Biel, Senior Enterprise Sales Director Media, comScore

    Oliver Biel, Senior Enterprise Sales Director Media, comScore
    Christoph Krachten, President Mediakraft Networks
    Dr. Andrea Malgara, CEO Mediaplus
    Damian Trepner, Country Manager Deutschland, Specific Media


01:00 p.m. — Lunch Break


Afternoon programme


Svenja Teichmann, CEO crowdmedia



    2:00 p.m. — Insight:
    Conception and implementation of transmedia film-formats using the example of
    "Wer ist Thomas Müller?"
    Jochen Voß, Transmedia producer and conceptioner, Project "Wer ist Thomas Müller?"

  • 2:30 p.m. — Lecture:
    Here come the TV series junkies. American web series are in vogue - what does Germnay have to offer?

    Prof. Dr. Markus Kuhn, Institut für Medien und Kommunikation, university of Hamburg

  • 2:50 p.m. — Interview:
    House of Cards, The Wire, Game of Thrones – Insight into the content strategies of a German TV broadcaster

    Markus Ammon, Senior Vice President Film, Sky Germany


  • 3:10 p.m. —Talk:
    The Future of advertising in times of Netflix & Co. – How can high quality productions still be financed?
    Martin Krapf, CEO Wirkstoff TV
    Richard Kidd, CEO YuMe

3:30 p.m. — Coffee Break


  • 4:00 p.m. — Lecture:
    Social Brands. Social Sharing. Social Monetization? The nano publishers are coming.
    Shlomi Selim Benbasat, Co-Founder, CEO adMingle, Istanbul 
  • 4.30 p.m. — Lecture:
    The Road to Relevance: Multi Screen Advertising
    Deann Harvey, Vice President EMEA Sizmek, London
  • 4:50 p.m. — Best Practice:
    Crossmedia Storytelling using the example of "About: Kate"
    Alfons Müller, Senior Account Manager Netzbewegung


  • 5:15 p.m. – End of Audiovisual Media Days 2014