Second Conference Day: Wednesday, April 30, 2014

 

  • 09:30 a.m. — Registration

  • 10:00 a.m.— Opening, welcome and introduction of programme
    Moderation:
    Svenja Teichmann, CEO crowdmedia

  • 10:10 a.m.— Opening keynote:
    Successful Business Models in the digital Video Jungle
    Dr. Alexander Henschel, Managing Director, goetzpartners

 

  • 10:45 a.m.— Keynote:
    "Always on" or "a (music) market in motion"
    Alexander Landschulz, Sales Director Northern Europe, Vevo Germany

 

 

11:15 a.m. — Coffee Break

 

  • 11:45 a.m.— Panel discussion:
    Online Video Advertising: Trends 2014
    Offers, Usage, Pricing


    Lecture:
    Oliver Biel, Senior Enterprise Sales Director Media, comScore

    Discussion:
    Oliver Biel, Senior Enterprise Sales Director Media, comScore
    Christoph Krachten, President Mediakraft Networks
    Dr. Andrea Malgara, CEO Mediaplus
    Damian Trepner, Country Manager Deutschland, Specific Media


 

01:00 p.m. — Lunch Break

 

Afternoon programme

 

Moderation:
Svenja Teichmann, CEO crowdmedia

 

 

    2:00 p.m. — Insight:
    Conception and implementation of transmedia film-formats using the example of
    "Wer ist Thomas Müller?"
    Jochen Voß, Transmedia producer and conceptioner, Project "Wer ist Thomas Müller?"


  • 2:30 p.m. — Lecture:
    Here come the TV series junkies. American web series are in vogue - what does Germnay have to offer?

    Prof. Dr. Markus Kuhn, Institut für Medien und Kommunikation, university of Hamburg

  • 2:50 p.m. — Interview:
    House of Cards, The Wire, Game of Thrones – Insight into the content strategies of a German TV broadcaster

    Markus Ammon, Senior Vice President Film, Sky Germany

     

  • 3:10 p.m. —Talk:
    The Future of advertising in times of Netflix & Co. – How can high quality productions still be financed?
    Martin Krapf, CEO Wirkstoff TV
    Richard Kidd, CEO YuMe


3:30 p.m. — Coffee Break

 

  • 4:00 p.m. — Lecture:
    Social Brands. Social Sharing. Social Monetization? The nano publishers are coming.
    Shlomi Selim Benbasat, Co-Founder, CEO adMingle, Istanbul 
  • 4.30 p.m. — Lecture:
    The Road to Relevance: Multi Screen Advertising
    Deann Harvey, Vice President EMEA Sizmek, London
  • 4:50 p.m. — Best Practice:
    Crossmedia Storytelling using the example of "About: Kate"
    Alfons Müller, Senior Account Manager Netzbewegung

 

  • 5:15 p.m. – End of Audiovisual Media Days 2014