Conference Day: 22 April 2015


  • 09:00 a.m. – Registration

  • 09:30 a.m. – Opening, Welcome and Introduction of Programme
    Moderation: Petra Glinski, CEO Sueddeutsche TV, Moderator

  • Welcoming Speech
    Siegfried Schneider, President Bavarian Regulatory Authority for Commercial Broadcasting (BLM)

  • 09:45 a.m. – Opening Keynote
    Michael Kollatschny, Head of TV, Twitter Deutschland

  • 10:15 a.m. – The Change in Media Usage as a Chance for new Bundesliga Offers
    Christian Seifert, Chairman of the Management Board DFL Deutsche Fußball Liga

  • 10:40 a.m.:
    What’s next TV I? An insight into web only production facilities and formats
    Melek Balgün, Moderator WDR #3sechzich, ESL
    Thomas Elstner
    , CEO Zuio
    Christian Meinberger, Director Programming & Production Studio71

  • 11:15 a.m. – Panel Discussion:
    What’s next TV II? Content, formats, rights – what do netflix & co. have to offer?
    Dr. Oliver Ecke, Senior Director TNS Infratest (Introduction)
    Mattias Hjelmstedt, CEO and Co-Founder Magine TV
    Dr. Thomas Glückstein, Lausen Lawyers
    Karin Hollerbach-Zenz, Chairwoman Arbeitsgemeinschaft Fernsehforschung (AGF)
    Markus Piesch, Head of Digital Content & Products RTL II


12:30 p.m. — Lunch Break


  • 1:30 p.m. – Lecture:
    Online distribution and monetization strategies for the TV industry
    Stefan Beckmann, Managing Director DACH SpotXChange

  • 2:05 p.m. – Best Practice:
    Challenge content marketing – When corporations turn into media houses
    Svenja Teichmann, CEO Crowdmedia

  • 2:35 p.m. – Hands on:
    Video advertising basics: pricing, techniques, best practice
    Ewald Pusch, Founder and CEO Neverest


3:00 p.m. — Coffee Break


  • 3:20 p.m. – Lecture:
    Smart TV or Smart Viewing? All about the Big Screen: Usage and Business Models
    Marcus Worbs, Partner goetzpartners
    Thomas Port, CEO SevenOne Media

  • 3:55 p.m. – Lecture:
    Algorithm or TV ratings? Audience measurement of the Future
    Magdalena Malinova, Vice President Development TVbeat

  • 4:30 p.m.:
    “DVB-T2 is on its way – will the idleness of the living room stay?”
    Success strategies for the introduction of the HDTV technology in Germany
    Wolfgang Breuer, CEO MEDIA BROADCAST
    Stephanie Tank, Head of Segment Media, Capgemini

  • 5:05 p.m. – Lecture:
    Streaming apps and social TV = TV that satisfies the users' taste?
    Zattoo, Couchfunk and Co. on the usability test bench
    Philipp Benkler, Founder and CEO Testbirds

  • 5:30 p.m.:
    Concluding remarks

  • ab 5:45 p.m.:
    End of convention with evening reception happy hour